Products for charity? Pfftt...
A lot of buzz recently about buying certain products where some profits go directly to charity. Bono started his Project Red a new ad out for a compliation CD - Rhythms del Mundo: Cuba.But it's Project Red that's the latest blitz by global do-gooder Bono. He stresses that us as first world consumers, we have the power to choose what to buy or what not to buy... in this case buying 'Red' products so some of its profits goes directly in the fight against AIDS. Big companies like GAP, Apple and Mastercard have the joined fray. Reality is, mixing business with charity is just a new marketing trend: philathropy is the new buzz word with marketing execs. You don't have to be cynical to see through the companies' startegy!
And seriously, are people so greedy now that they need to be coerced in giving charity thorugh materialistic consumption of goods? If they wanted to be charitable can't they just pop it into a donation box or wire some money to UNICEF? I don't give to charity much I admit but hell I won't even fathom of buying a 'Red' product for the sake of it. Don't buy into the gimmick people. Hell, they don't even tell us how much profit's going in. And if you really want to help fight against AIDS, protest or lobby against those pharmaceutical behemoths instead. Now they have the power.
posted by Ed @ 1:11 AM
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